What’s the crack?
We are a simple retail partnership for health and fitness spaces.
We supply premium, British laid free range eggs. You sell them directly to your members and make an immediate profit.
You have a clear opportunity to unlock a new, high-margin revenue stream with almost no effort from your existing member footfall.
Your members are always looking for foods that support their performance, recovery and nutrition, and IRON YOLK meets this need whilst adding value to your business.
What’s the difference between us and a regular supermarket egg.
We partner with farms in the UK who provide their chickens with better quality feed, reduced dyes and colouring, cleaner drinking water systems and regularly rotated laying sheds to avoid bacteria and disease.
Unlike the majority of the eggs in the UK who deliver to distribution centres and major chain supermarkets, IRON YOLK avoids these kind of delays. We don’t have to deal with shipping, imports, customs, storage, warehouses and distribution centres. We deliver to gyms in as little as 5 days from lay to people who are already making good choices.
The results are fresher, better-cooking eggs with stronger shells, firmer whites, richer yolks and healthier chickens.
Did you know?
13.6
billion eggs
are consumed annually. That’s 40 million eggs every day.
77%
of people in the UK are looking to increase their protein intake. More than any other nutrient.
9.5+ billion
Google searches are protein-related, and 80% of all online conversations are about how to get more natural protein. This is a 133% growth in annual search demand since 2021.
2026
Kantar grocery data tracking shows that consumers are increasingly shaping their shopping baskets around active lifestyles, fitness goals, and wellness. High-protein, "natural" eggs are seeing the highest velocity of growth.
Eggs.
They’re recommended by nutritionists, loved by athletes and eaten by billions of people every year. Yet nobody has built a modern performance brand around them.
Until now.
Why IRON YOLK for business
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You will join a very selected list of gyms, cafes and health and fitness spaces. Your space will have a bio on our website and our wider audience will be able to find out where to buy our eggs and in-turn visit your space
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Every location that signs up with Iron Yolk with benefit from branded social content. We will make videos with your members at your site building awareness of our partnership and how we share the same mission
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A high-margin, low-effort product that requires no prep, no additional staff, and no equipment. With a strong shelf life and the option to create custom co-branded merch like t-shirts and bottles, it’s a simple, scalable way to add value and revenue to your space.
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We give your business a simple, high-margin way to add value without adding complexity. It aligns your gym with real, natural nutrition rather than processed trends, helping position you as a complete lifestyle destination, not just a place to work out. With no prep, no extra staffing, and strong repeat purchase behaviour, it’s an easy way to increase revenue while strengthening your brand.
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We help drive member retention by adding value beyond the workout itself. It creates a more complete, lifestyle-led experience, gives you a simple way to reward visits or loyalty, and sparks conversation among members. It’s not just something they train for, it’s something they become part of.
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Most gyms sell the same supplements, but very few offer something this simple, physical, and real. IRON YOLK gives you the chance to stand apart and position your gym as an early adopter of something genuinely different and set to grow.
Why IRON YOLK for your customers
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IRON YOLK will continuously create and share nutrition-led content designed to support your members beyond the gym floor. From simple recipes and cooking ideas to practical advice on recovery, energy, and everyday eating, the content is built to be useful, easy to follow, and grounded in real food. It gives your customers ongoing value, reinforces healthy habits, and keeps them engaged with both the brand and your gym, even when they’re not training.
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Members benefit from immediate, natural post-workout nutrition that supports recovery with high-quality protein and provides iron for sustained energy and reduced fatigue. With no processing, no additives, and no confusion, it’s simple, real food that works. It’s also something that appeals across all ages and genders, making it an easy, inclusive addition to any fitness routine.
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We sell eggs in a gym because convenience is what turns good intentions into real habits. Most people leave a session knowing they should refuel properly, but life gets in the way and they end up grabbing whatever is quickest. By putting something simple, natural, and protein rich right where the workout finishes, we remove that gap between effort and nutrition. No powders, no processing, no second stop. Just real food, ready when it matters.
There’s no need for members to rush to the shops after a workout. With gyms often open later than supermarkets, they can pick up what they need on the way out, making it part of their routine. It’s quick and easy to cook at home, turning a good session into a complete, hassle-free experience.
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People want to be part of something. They crave belonging. The Iron Yolk brand will really give your members a cool brand to shout about, that resonates and represents everything clean eating and natural.
